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Seo Explanation Seo

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What is SEO? Search Engine Optimization Explained Joshua Hardwick September 5, 2019 1.9K shares 9 Comments Contents How search engines work How SEO works How to optimize for Google Why ranking is overrated… kind of

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To answer that, we first need to understand how search engines work. How search engines work Search engines are like libraries for the digital age. Instead of storing copies of books, they store copies of web pages. 
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When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results. To do this, it uses a computer program called an algorithm. Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.

That’s because it has the most reliable algorithm by far. That said, there are tons of other search engines you can optimize for. Learn more about this in our guide to how search engines work. How SEO works In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.

Precisely how you do this depends on the search engine you’re optimizing for. If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm.

How to optimize for Google Google famously uses more than 200 ranking factors. There was even talk way back in 2010 that there could be up to 10,000. Nobody knows what all of these ranking factors are, but we do know some of them. How? Because Google told us, and many people—including us—have studied the correlations between various factors and Google rankings. 

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We’ll discuss some of those shortly. But first, an important point: Google ranks web pages, not web sites. Just because your business makes stained glass windows doesn’t mean that every page on your site should rank for the query, “stained glass windows.”
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Now let’s talk about some of the things that affect rankings and search engine visibility. Crawlability Before Google can even consider ranking your content, it first needs to know that it exists.
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To put it simply, crawling is where Google follows links on the pages they already know about to those they haven’t seen before. To do this, they use a computer program called a spider. Let’s say that your homepage has a backlink from a website that’s already in Google’s index

That said, some things can block Google’s crawlers: Poor internal linking: Google relies on internal links to crawl all the pages on your site. Pages without internal links often won’t get crawled.

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Noindexed pages: You can exclude pages from Google’s index using a noindex meta tag or HTTP header. If other pages on your site only have internal links from noindexed pages, there’s a chance that Google won’t find them. 

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Blocks in robots.txt: Robots.txt is a text file that tells Google where it can and can’t go on your website. If pages are blocked here, it won’t crawl them.

Google also shifted to mobile-first indexing in 2018, meaning that they now use the mobile version of your page for indexing and ranking. I think there’s some confusion.

what is seo and how it works;make a purchase. The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.

Blog posts and articles Social media content E-books and whitepapers How-To Guides and Tutorials Videos and audio recordings Infographics or other visual content

Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content and consumers need quality content to better understand the value your organization can provide. Start off by creating a few blog posts and work to build a following on social media. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.
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 2. On-Page SEO;This goes beyond just your content marketing to the deeper levels of your site’s HTML. what is seo and how it works Here are just a few of the on-page SEO factors that can help you improve your search ranking:



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